Long lasting gel polish breaks the traditional polish steps, only needing the color and the top coat to keep the formula working its best. The two step processes needed to resonate with the customer, so that they didn’t forget to purchase the top coat. Form and graphics combine to showcase top coat, which is placed front and center amongst the colors. What sets this primary packaging apart from the rest of the products in the brand is the twisted shape of the gelcouture bottle and brush wand. That unique design element is referenced in the display, elegantly highlighting the top coat bottle. The white bottle is visually elevated with a stainless effect backdrop and chrome effect twisting ribbon, to catch the movement and light of the surrounding space. Backlighting the metallic wand gives an overall glow and gloss to the display, making the space efficient display a hard one to gloss over.