XFINITY Packaging suite

I spearheaded the design and development of the Xfinity rebranding across their entire packaging lines. As the Design lead, I created the packaging structural design and dieline development, collaborating directly with the manufacturer and client to deliver solutions with a high-quality finish, within cost, testing, and kit time constraints. Under my guidance, we created brand guidelines to unify messaging and presentation across the family for both the visual and physical experience. I led a team of 9 to provide visual design, UX design, copy, and structural design.