Xfinity X1 Packaging

I led the design of the XFINITY X1 e-commerce packaging, branding, and graphic design for Comcast. I created a packaging system that could fit 15 different devices securely and elegantly. I also oversaw the manufacturing and engineering processes to ensure the quality and integrity of the design. I designed the packaging to be intuitive and engaging, using touch to guide the customer through the product experience. The device, the documentation, and the accessories were revealed in a logical order. This design was a huge success, achieving one of the highest EPS scores in the company’s history. We produced 500k units and secured millions more in future bookings from the client. I managed a team of over 10 people across different disciplines, ensuring collaboration and coordination throughout the project.